Make them feel something.
You market to translate the hard facts about your business into feelings that are human & relatable. If your marketing is falling short of creating the meaning that draws customers and keeps them, it’s a language problem.
The language of stories will position your business by humanizing it so people can Know Like & Trust you. Find more entertaining, thought-provoking concepts that are true about your business! Concepts that will still communicate the hard facts but tuck them inside relatable story packaging.
Establish a creative foundation for your messaging.
- Define a fresh voice
- Stay top of mind
- Be surprising
- Increase visibility
- Avoid wordiness and other forms of MEH
- Establish budget friendly production
- Build strategic use of video
- Grow your bottom line